Playtech, the online gaming software powerhouse, has recently acquired Ash Gaming, a top games developer, for a massive amount that totals to as much as £23 million. With the acquisition of Ash Gaming, Playtech has successfully achieved an exceptional year of expansion in every one of its sectors.
Ash Gaming has been a primary leader when it comes to developing online gambling games, especially sports betting and slots games. It currently holds over 30 licenses and it is believed that its deal with Playtech will strengthen both companies. According to Playtech’s CEO, Playtech will utilize the recent acquisition for the purpose of continuing to offer licenses that include the best games and a diverse portfolio to ensure the ultimate in player reward loyalty and experience.
2011 has been a big year for Playtech, and 2012 promises to be even better, as the company will be seeking to raise £100 million in order to bring its expansion program of joint ventures and acquisitions in emerging markets to fruition.